The Staff Republic
The Staff Republic is a new promotions staffing company that came to YCN for an entirely fresh brand to make the brand feel distinct from its parent organisation, Because.
Since their brand ambassadors are at the heart of the business, YCN's approach was to create fun illustrated collages that represented 6 unique individuals in the organisation.
The resulting images were used as dramatic scaling background images, changing with every page to keep the site fresh and dynamic.
ExpressionEngine was used as the CMS, which allowed staff to easy publish case studies, and while offering some of the brand ambassadors the opportunity to keep a blog.